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VIDEO · 24 FEBRUARY 2015

Red Bull’s Opposition Might Not Have Wings (Video Content)

It looks like Red Bull GmbH, the maker of the Red Bull energy drink, may have decided to throw its hat into the (bull) ring as a trademark bully.

United StatesIntellectual Property
Stites & Harbison PLLC
Stites & Harbison PLLC
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It looks like Red Bull GmbH, the maker of the Red Bull energy drink, may have decided to throw its hat into the (bull) ring as a trademark bully.

You are likely aware of Red Bull's main product: an "energy drink" sold in little blue-and-silver cans, whose advertisements claim that it will give you wings.  According to Wikipedia, the creator of Red Bull was "inspired" by a Thai drink, whose Thai name Krating Daeng means roughly "red bovine."  The ingredients of the Thai drink were modified "to suit the tastes of westerners."  From what I understand, opinions differ on whether Red Bull successfully formulated a drink that would suit anyone's tastes, but it is no doubt true that the product has been a huge success and is very well known.  Red Bull's can looks like this:

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