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ARTICLE · 17 NOVEMBER 2025

Recent AI Legal Developments Affecting The Entertainment Industry

Greenberg Glusker LLP
Greenberg Glusker LLP
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Artificial intelligence (AI) legal developments are occurring at breakneck speed, so this article provides a brief update on recent AI legal developments that have taken place in 2025 with regard to the entertainment...

United StatesIntellectual Property
Schuyler M. Moore
Schuyler M. Moore
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Artificial intelligence (AI) legal developments are occurring at breakneck speed, so this article provides a brief update on recent AI legal developments that have taken place in 2025 with regard to the entertainment industry.

Right of Publicity

California

  • Effective as of January 1, 2025, California prohibits contracts that purport to permit the creation of digital replicas of a person unless a number of easy-to-meet exceptions apply, such as if the person is represented by a lawyer or use of the digital replica does not replace work that the person would otherwise do. Another exception is if the person is a member of SAG-AFTRA, because the SAG-AFTRA Basic Agreement provides much better protection. California law provides the heirs of "deceased personalities" (persons who are widely known at the time of, or because of, their death) with right of publicity protection for 70 years after their death. However, there was a large statutory loophole that permitted

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