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ARTICLE · 14 NOVEMBER 2022

Protecting Your Brand – Amazon's Brand Registry Program

Buchanan Ingersoll & Rooney
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Trademarks are a useful tool for brand protection. As the e-commerce market becomes a more significant means of buying and selling goods, it is imperative that business owners protect their brands from third-party competitors.

United StatesIntellectual Property
Bassam Ibrahim
Bassam Ibrahim
Michael R. Stephenson
Michael R. Stephenson
Erin Napoleon
Erin Napoleon
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Trademarks are a useful tool for brand protection. As the e-commerce market becomes a more significant means of buying and selling goods, it is imperative that business owners protect their brands from third-party competitors. Amazon, the leading e-commerce marketplace, has introduced a variety of trademark protection tools to businesses and individuals seeking to sell their goods on the Amazon platform.

Trademark Protection Tools: Brand Registry

Debuted by Amazon in 2017, Brand Registry is a program designed to help brand owners protect their trademarks. Brand Registry offers protection to brand owners with word or design marks on the Principal Register. Once a member of the Brand Registry, brand owners are able to report claims of infringement directly to Amazon. The program also utilizes artificial intelligence to assist in detecting products that potentially infringe upon brand owners' trademarks and in preventing these products from appearing in Amazon's

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