Originally published by InsideCounsel on October 1,
2013.
Dish's fight with broadcast networks could help determine
the future of TV advertising.
On Sept. 18, 2013, a New York federal judge denied ABC
Inc.'s attempt to block pay-TV provider Dish Network Corp.
from providing its Hopper DVR advertisement-skipping digital video
recording service to viewers. The judge refused to do so almost two
months to the day after the 9th Circuit rejected a similar request
by Fox Broadcasting Co. to stop Dish's
service.
Dish unveiled its DVR set-top box last year with two features:
PrimeTime Anytime, which allows viewers to record a block of
prime-time television; and AutoHop, which allows viewers to skip
advertisements during their viewing of PrimeTime Anytime.
