Generative AI: Media And Entertainment Considerations

The future is now. Generative artificial intelligence ("AI") can be used to generate new content, including text, images, animation, video, software code and music. Although AI itself is not new, it has come into sharp focus in recent months, accelerated by the availability and widespread adoption of user-friendly programs such as ChatGPT¹, DALL-E, Stable Diffusion/Dream Studio, Midjourney, Jasper and CopyAI.

There are numerous content-related applications for AI among media and entertainment companies, depending on the type of company (e.g., publisher, video game company, creative agency, studio/production company) and the specific use cases. Potential applications include generating ideas and content, fact-checking, editing text, moderating misinformation and content targeting and ranking. Already, to name a few of the use cases among media and entertainment companies, we have seen publishers such as CNET using AI to assist in the writing of certain content² and B