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VIDEO · 16 DECEMBER 2014

Chick-Fil-A’s Feathers Get Ruffled Over "EAT MORE KALE"

Stites & Harbison PLLC
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Eat more kale! I’ve been saying this for months now, but a Vermont folk artist has taken this belief to a whole new level.

United StatesIntellectual Property
Mari-Elise Paul
Mari-Elise Paul
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Eat more kale! I've been saying this for months now, but a Vermont folk artist has taken this belief to a whole new level. Three years ago Vermonter Bo Muller-Moore filed an application to register the mark "EAT MORE KALE". Since then, he's received nothing but beef from Chick-fil-A. Though Muller-Moore says he uses the phrase to promote local agriculture, Chick-fil-A sent Muller-Moore a cease and desist letter demanding that Muller-Moore stop using the phrase because it is confusingly similar to "eat mor chikin." To strengthen its demand, Chick-fil-A listed 30 examples of third parties who previously tried to use the "eat more" phrase, but ceased after Chick-fil-A objected. Apparently they chickened out.

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