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ARTICLE · 18 JULY 2025

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The business relationship between Big League Chew Properties LLC ("Big League Chew"), the owner of the well-known Big League Chew brand of shredded bubble gum, and Ford Gum & Machine Company Inc. ("Ford"), Big League Chew's exclusive licensed manufacturer, soured after Ford filed a trademark application to register rights in the product's shredded gum configuration.

United StatesIntellectual Property
Robert Freeman
Robert Freeman
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Hubble-Bubble in the Chewing Gum Industry: Big League Chew and Licensee Stretch Arguments in Ongoing Trade Dress Suit

The business relationship between Big League Chew Properties LLC ("Big League Chew"), the owner of the well-known Big League Chew brand of shredded bubble gum, and Ford Gum & Machine Company Inc. ("Ford"), Big League Chew's exclusive licensed manufacturer, soured after Ford filed a trademark application to register rights in the product's shredded gum configuration. Big League Chew, holder of the brand's registered wordmarks, believes it has always owned the trade dress for the shredded gum format and portrays Ford's move as one that "directly conflicts with and jeopardizes Big League Chew's intellectual property rights." Ford counters that the parties' agreement is silent on the trade dress issue and that its actions to register ownership of the shredded gum format trade dress were previously ratified by Big League Chew's owner and were necessary

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