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ARTICLE · 12 NOVEMBER 2026

FTC Launches Inquiry Into ‘Personalized Pricing’ And Gig-Worker Compensation Practices

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The Federal Trade Commission has launched a sweeping investigation into how major companies use personal data and artificial intelligence to set individualized prices for consumers and determine compensation for gig workers.

United StatesGovernment, Public Sector
Shirin Afsous
Shirin Afsous
Tonya M. Esposito
Tonya M. Esposito

On Oct. 28, 2026, the Federal Trade Commission announced a broad Section 6(b) inquiry into the use of personal data and algorithmic decision-making to set consumer prices and gig-worker compensation. The FTC issued compulsory information requests to major airlines, ride-sharing platforms, food-delivery companies, and retailers.

According to the FTC, the inquiry will examine whether companies use consumers’ personal information, loyalty-program participation, browsing behavior, or other data inputs to determine individualized pricing. The agency also plans to investigate whether gig-economy platforms use workers’ personal data and behavioral metrics to influence compensation offers through algorithmic systems.

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