FTC Alleges Fintech Cleo AI Deceived Consumers

On March 27, 2025, the Federal Trade Commission (FTC) filed a lawsuit and proposed settlement order resolving claims against Cleo AI, a fintech that operates a personal finance mobile banking application through which it offers consumers instant or same-day cash advances. The FTC alleges that Cleo deceived consumers about how much money they could get and how fast that money could be available, and that Cleo made it difficult for consumers to cancel its subscription service.

Pointing to those allegations, the FTC alleges Cleo (1) violated Section 5 of the Federal Trade Commission Act (FTC Act) by misrepresenting that consumers would receive—or would be likely to receive—a specific cash advance amount "today" or "instantly" and (2) violated the Restore Online Shoppers' Confidence Act (ROSCA) by failing to conspicuously disclose all material transaction terms before obtaining consumers' billing information and by failing to provide simple mechanisms to stop recurring