In 2017, we saw how
women across the globe have been using the gig economy as a
means of gaining some financial independence. A recent
report by the Overseas Development Institute even explored how
the gig economy is benefiting Syrian women refugees in
Jordan.
Meanwhile, women in the United States have also enjoyed earning
money while balancing other responsibilities. In a
study published last spring, Hyperwallet examined how American
women were experiencing gig work, providing useful insight to gig
companies on how they can attract, support, and retain female gig
workers.
What Female Gig Workers Are Doing
The three most popular types of gig work for
women—professional freelance (43%), direct selling (32%), and
service platforms (30%)—highlight the entrepreneurial nature
of female gig workers. Women in America have found careers in
direct selling since Persis Foster Eames ("PFE") Albee
went door to door selling perfumes in the late 19th century,
recruiting
