Forward-thinking businesses are using social media to further
their recruiting efforts. They know that in order to communicate
with Millennials, you have to speak their language. To that end,
the latest social media platform to go public – Snapchat
– provides what could be the perfect conduit for employers to
reach this audience.
However, you must bear in mind the legal consequences of using
social media platforms like Snapchat in your recruiting efforts.
Don't let your efforts to increase your applicant pool and
develop your brand get overshadowed by needless litigation.
What Is Snapchat, Anyway?
Snapchat is a photo messaging app that allows users to send
content to other users, as well as post their "story" so
that other users can view a compilation of content. But Snapchat is
more than just photos and videos; users can use unique filters, add
text, alter audio, and even add "Geofilters" and location
tags to tell users where the photo or video was taken. It is
