In a growing technological and global marketplace, the labor
market is expanding to accommodate the "gig economy," a
labor market characterized by short-term, freelance or other
alternative work relationships. Though app-based businesses
and delivery companies typically come to mind when referring to the
gig economy, many Fortune 500 companies are actively engaging gig
workers for the performance of some other functions, such as,
marketing, payroll and human resources tasks. Given the
current market for contingent workers, independent contractors, and
freelance workers, businesses must consider the benefits and
disadvantages of engaging gig workers.
Benefits of Engaging Gig Workers: