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ARTICLE · 03 JULY 2024

TODAY: Analyzing "Treasure Hunt" Grocery Shopping Amid Steeper Pricing

AlixPartners Asia LLC
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With inflation continuing to squeeze consumers, "treasure hunt grocery shopping" is on the rise.

United StatesConsumer Protection
Randy Burt
Randy Burt
Angela Zutavern
Angela Zutavern
Tim Barrett
Tim Barrett
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With inflation continuing to squeeze consumers, "treasure hunt grocery shopping" is on the rise. AlixPartners' Consumer Products practice developed foundational analysis and research that has been leveraged by The Wall Street Journal and Axios to further understand this trend. Most recently, Angela Zutavern talked with NBC's TODAY Show to discuss why this consumer behavior is here to stay.

Grocery prices have skyrocketed 22% since 2020. As a way of combatting this, consumers are increasingly adding more stores to their shopping routine where they know they can reliably find the best deals. "One thing we know about consumer behavior is they're not going to go out of their way unless it's worth it," Angela said.

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