Because of the growing ability – and need – to reach
consumers through telemarketing technology, businesses (and their
call centers) face the growing risk of contacting consumers without
proper TCPA consent.
The Telephone Consumer
Protection Act (TCPA) protects consumers against the
receipt of certain unsolicited telemarketing calls, faxes,
pre-recorded calls, auto-dialed calls, and text messaging.
Businesses that violate TCPA regulations may face lawsuits from
consumers. These can get extremely expensive in the case of class
actions, which often involve multiple violations against thousands
of consumers.
To help businesses understand how to advertise to consumers
while complying with the TCPA, we have provided this
telemarketer's guide to TCPA consent.
