State AGs Take The Lead On Key Consumer Protection Issues

Executive Summary

• What’s new: State attorneys general are increasingly acting as the primary regulators of consumer-facing business practices, targeting pricing transparency, algorithmic pricing, junk fees, retail pricing accuracy and subscription practices through investigations, settlements and coordinated multistate actions.
• Why it matters: Federal regulations have been delayed, narrowed or challenged in court, leaving key consumer protection areas without clear standards and creating a fragmented enforcement landscape with dual exposure risk from both regulatory enforcement and private litigation.
• What to do next: Companies should consider ensuring pricing transparency across all channels, evaluating algorithmic pricing tools for disclosure compliance, aligning subscription practices with emerging state standards and strengthening operational compliance systems to prevent pricing inaccuracies.