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ARTICLE · 29 OCTOBER 2026

One-Time Shipping Protection Fee May Trigger ROSCA, Court Rules: A Fast VAST Update

Global Advertising Lawyers Alliance (GALA)
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A New York federal court recently expanded the interpretation of the Restore Online Shoppers' Confidence Act (ROSCA) by ruling that a one-time shipping protection fee automatically added to a consumer's cart qualifies as a "negative option" under the law. This decision could significantly broaden ROSCA's application beyond traditional recurring subscriptions to encompass common e-commerce checkout practices where consumers must affirmatively decline optional charges...

United StatesConsumer Protection

The term “negative option” generally references subscriptions, automatic renewals, continuity plans, or other programs where consumers continue to be charged unless they cancel.

However, a recent New York federal court held that unless a consumer unchecks a box, a one-time shipping protection fee that is automatically added to that consumer’s cart can also be a “negative option” under ROSCA.

The decision could significantly expand the reach of ROSCA, both by applying the law to a one-time add-on fee and by giving private plaintiffs a potential avenue to pursue alleged ROSCA violations under California law. The ruling could have broader consequences for common e-commerce checkout practices that require consumers to affirmatively decline optional charges.

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