NYC Targets Subscriptions And All-In-Pricing

In July 2026, New York City’s Department of Consumer and Worker Protection (“DCWP”) finalized a new “Click-to-Cancel” rule governing automatic renewals and proposed a new junk fee rule that would require all-in pricing across a wide range of consumer transactions. Companies with subscription programs or add-on fees for products or services offered in New York City should take note.

New “Click-to-Cancel” Rule Takes Effect October 1

New York City recently adopted a first-of-its-kind municipal rule regulating subscriptions. The new rule largely mirrors many of the requirements of New York State’s existing automatic renewal law. Among other things, businesses must clearly disclose material subscription terms, obtain affirmative consent, provide required renewal notices, and offer straightforward cancellation mechanisms. As noted by Mayor Mamdani, “In our city, we're drawing a clear line: if you can sign up with a click, you must be able to cancel with one.” The rule, which characterizes