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ARTICLE · 02 JUNE 2026

NAD Continues To Scrutinize AI Claims

Kelley Drye & Warren LLP
Kelley Drye & Warren LLP
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The National Advertising Division (NAD) has launched its fourth AI-related inquiry in 12 months, this time examining Kami Vision's claims about its AI-powered fall detection system.

United StatesConsumer Protection
Gonzalo E. Mon
Gonzalo E. Mon

As part of its routine, ongoing monitoring program, NAD inquired about certain claims Kami Vision made about its Kami Home Fall Detect System, including these:

  • The first AI-powered camera with Fall Detect, offering full-body detection, 24/7 monitoring, real-time alerts, and direct links to first responders for unmatched home safety and peace of mind.
  • With AI technology, Kami Fall Detect ensures 99% accuracy, meaning no more false alerts.
  • Fall Detect is available through the Kami Home app and leverages proprietary Vision AI algorithms that detect falls with 99.5% accuracy. Fall Detect can help caregivers understand why someone fell, helping to prevent future falls.

After NAD started the inquiry, Kami Vision informed NAD that it’s no longer marketing the Kami Home Fall Detect System and that it had permanently stopped making the challenged claims. Because of that, NAD’s decision doesn’t include an analysis of the claims.

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