State and federal regulators are intensifying enforcement actions against solar companies, with Texas launching a major initiative targeting alleged misrepresentations about energy savings, system performance, and financing terms. As attorneys general nationwide scrutinize marketing claims and sales practices, solar companies face mounting pressure to ensure their projections and disclosures are accurate, substantiated, and compliant with evolving consumer protection standards.
United StatesConsumer Protection
Key Takeaways
- Regulators at both the state and federal levels are ramping up enforcement in the solar industry—with a growing focus on whether companies are overstating projected energy savings, system performance, pricing and financing terms—following a new Texas Attorney General initiative and similar actions nationwide.
- Marketing, sales and financing claims around solar savings are now a primary enforcement trigger. Even well-intentioned projections or loosely supported claims can lead to investigations, civil demands, reputational damage and costly litigation as scrutiny expands across the entire customer lifecycle.
- Solar companies should review the following to be ahead of future enforcement actions:
- Align marketing with performance: Marketing materials should accurately reflect system capabilities and avoid overstating benefits. Ensure all representations regarding energy savings are supported by reliable data and reasonable assumptions.
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