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ARTICLE · 19 APRIL 2016

FTC Asks – Are Your "All Natural" Claims All Accurate?

Seyfarth Shaw LLP
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Companies that make "all natural" claims for their products may come under FTC scrutiny and enforcement.

United StatesConsumer Protection
Andrew Perellis
Andrew Perellis
Craig Simonsen
Craig Simonsen
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Seyfarth Synopsis: Companies that make "all natural" claims for their products may come under FTC scrutiny and enforcement.

The Federal Trade Commission announced five cases this week with companies that market their products as "all natural" or "100% natural," alleging deceptive use of those phrases in ads for skincare products, shampoos, styling products, and sunscreens.

We had blogged previously about FTC's "green claims" enforcement. See Be Careful About What you Claim – Or Fail to Claim, and FTC Sends Green Guides Warning Letters and FTC Aggressively Enforcing Improper "Green" Claims.

According to the FTC, in these five cases the companies pitched their products as all natural or 100% natural, "but included synthetic ingredients."

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