Delays Implementation Of One-to-One Consent Rule

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On January 24, the FCC issued an order postponing the effective date of its one-to-one consent rule. The rule, which would have required companies to obtain individual consent for each marketing partner before sharing customer data, was originally slated to go into effect on January 27, 2025. However, the FCC's order has put the rule on hold until at least January 26, 2026, unless a court ruling dictates an earlier implementation date.

The delay stems from a legal challenge filed in the Eleventh Circuit Court of Appeals. (previously discussed here). The lawsuit argues that the FCC exceeded its statutory authority by requiring individual consent, and that this interpretation conflicts with established understandings of "prior express consent." The challenge also alleges that the FCC did not adequately consider the economic impact of the rule. Additionally, plaintiffs argued that the rule would "significantly increase the cost of compliance"