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ARTICLE · 22 JULY 2025

Click To Cancel: What The FTC's Setback Means For Subscription-Based Businesses

Mintz, Levin, Cohn, Ferris, Glovsky and Popeo, P.C.
Mintz, Levin, Cohn, Ferris, Glovsky and Popeo, P.C.
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Mintz, Levin, Cohn, Ferris, Glovsky and Popeo, P.C.

Mintz, Levin, Cohn, Ferris, Glovsky and Popeo, P.C.

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I had a thought-provoking conversation this week with an in-house counsel about the now-vacated FTC "Click to Cancel" rule—a regulation that was set to take effect July 14 and could have reshaped how companies manage subscription cancellations online.

United StatesConsumer Protection
Stephen M. Osborn
Stephen M. Osborn
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I had a thought-provoking conversation this week with an in-house counsel about the now-vacated FTC "Click to Cancel" rule — a regulation that was set to take effect July 14 and could have reshaped how companies manage subscription cancellations online.

🚨 Why It Matters

While the rule was framed as a win for consumers, its real impact would have been felt by companies — especially those whose business models rely on recurring revenue. The regulation would have required businesses to make cancellation as frictionless as sign-up, potentially increasing churn and reducing customer lifetime value.

If your company depends on subscriptions, this rule was more than a compliance issue—it was a strategic risk.

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