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ARTICLE · 25 SEPTEMBER 2024

California Governor Newsom Vetoes Bill That Would Require Browser Developers To Implement Opt-Out Preference Signal

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California Governor Gavin Newsom has vetoed the proposed (and somewhat controversial) AB 3048. The bill would have required web browser developers to include a setting that allowed consumers to send an opt-out...

United StatesConsumer Protection
Steven Millendorf
Steven Millendorf
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California Governor Gavin Newsom has vetoed the proposed (and somewhat controversial) AB 3048. The bill would have required web browser developers to include a setting that allowed consumers to send an opt-out preference signal (OOPS).

Under the CCPA, websites are required to honor an OOPS for consumers to opt-out of disclosures of their personal information for monetary or other valuable consideration ("sales" as defined under the CCPA) or for the purposes of cross-context behavioral advertising ("sharing" as defined under the CCPA). However, currently only a few browsers have the capability of sending the signal. This bill would have required browsers on both desktop and mobile platforms to send the OOPS for consumers to convey their opt-out preference.

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