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ARTICLE · 02 NOVEMBER 2020

California AG Proposes Changes To CCPA Regulations

Kelley Drye & Warren LLP
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Only two months after finalizing the CCPA regulations, the California Attorney General's office today released a new set of proposed changes...

United StatesConsumer Protection
Alysa Zeltzer Hutnik
Alysa Zeltzer Hutnik
Lauren Myers
Lauren Myers

Only two months after finalizing the CCPA regulations, the California Attorney General's office today released a new set of proposed changes, most significantly addressing "Do Not Sell My Personal Information" requests. The office has also recommended changes to the regulations related to providing notice when businesses collect personal information offline, proof required when an authorized agent submits a request on behalf of a consumer, and a grammatical change related to providing notice of how to opt in to the sale of children's information.

  • Do Not Sell Requests. The proposed addition specifies that a "Do Not Sell" request must "be easy for consumers to execute and shall require minimal steps to allow the consumer to opt-out." The change would prohibit businesses from using any method that is designed to or would have the effect of preventing a consumer from opting out. The proposal enumerates specific examples, such as requiring a consumer to: (1) complete

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