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ARTICLE · 02 JANUARY 2018

Amazon rinuncia alla vendita di vino online

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Amazon rinuncia al business del vino negli USA e chiude la piattaforma Amazon Wine a causa delle difficoltà riscontrate con la legislazione americana delle Tied House Rules.

United StatesConsumer Protection
Francesco Paggiaro
Francesco Paggiaro
Roberta Crivellaro
Roberta Crivellaro
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Amazon rinuncia al business del vino negli USA e chiude la piattaforma Amazon Wine a causa delle difficoltà riscontrate con la legislazione americana delle Tied House Rules.

A partire dal 2012, Amazon sembrava aver trovato una soluzione per la vendita del vino on-line negli Stati Uniti operando, dietro pagamento, come semplice vetrina web di cantine e aziende vinicole. Amazon non gestiva, infatti, l'approvvigionamento o l'importazione di vino, ma richiedeva ai produttori che intendevano vendere attraverso la sua piattaforma online, di ottenere autonomamente autorizzazioni e licenze.

Il sistema impostato per la piattaforma Amazon Wine si è però incrinato quando, all'inizio di quest'anno, Amazon ha acquisito la catena Whole Foods Market.

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