How To Protect Your Cruise Line's Reputation

A cruise ship incident can impact thousands and last weeks, escalating reputational damage. This blog discusses major risks and prevention strategies.

Cruise ships' reputation as floating luxury hotels is a big attraction for travellers but may be a major drawback if an incident occurs.

With thousands of people confined together, possibly days away from the nearest port, events such as a disease outbreak, storm or safety failure can be hard to deal with.

Companies can suffer serious reputational damage if they are thought to have caused the incident or failed to manage the situation effectively. Whatever happens on board is likely to be filmed and posted on social media with the potential to quickly snowball.