How To Protect Your Airline's Reputation

When airlines get things wrong, the world notices. A bad experience can quickly go viral and end up in the news. In this blog, we explore the sector's biggest reputation risks and how to prevent an incident turning into a crisis.

Airlines are under constant scrutiny. Any incident, from a safety problem to an unpleasant interaction with a crew member, is likely to be filmed and posted on social media almost as soon as it happens.

Stories like this can quickly snowball and cause passengers to think twice before booking with the airline again. Little wonder that passenger injury and abuse were close to the top of greatest concerns in our recent Reputational Risk Readiness survey, along with active assailant attacks.