Retail: Hitting The Sweet Spot In Tech

As tariff fluctuations hamper business projections, retailers must think carefully about where they place their digital bets

When businesses go through a tough patch, or are buffeted, as today, by enormous uncertainty, digital innovation can sometimes seem a cure for every ill. With new artificial intelligence (AI) solutions landing by the week, it's easy to be carried away by the hype. But not every solution in the digital toolbox will deliver the desired results. This is particularly true in consumer-facing industries, where getting tech wrong risks pushing customers away. To drive efficiencies and engage customers, it's vital to have the right tech, in the right place, at the right time.