Generative AI's explosive growth over the past year has
spotlighted all of Al and how it can be used by retail and
fashion brands.
During the recent WWD Apparel & Retail CEO Summit,
panelists took the stage to discuss AI, its use and how technology and data can not only create a
better shopping experience but also be monetized.
The session, titled "Retail Disrupted: Unlocking AI
Value," featured RJ Cilley, chief operating officer at Saks;
Danielle Schmelkin, chief information officer at J.Crew Group, and
Maher Masri, president of the NAX Group with Sonia Lapinsky,
partner and managing director of AlixPartners, serving as
moderator. Lapinsky began by describing AI as the latest disruption
to retail and fashion apparel. She said, regarding AI's value,
there are "four major ways that we can think about creating
value. It can be enterprise value that we create within the
organization. And we can enhance the customer experience.
There's also market value that can be
