Cryptocurrencies Face Multi-pronged Regulation

As crypto assets become more mainstream, the need for regulation is becoming increasingly apparent. So what do the latest industry developments mean?

The rising popularity of Fan Tokens – a crypto asset marketed by sporting entities – is bringing the issue of regulating crypto companies to the fore in new forums.

At the end of 2021, the Advertising Standards Authority issued a ruling against Arsenal Football Club in a high profile case that focused on advertisements for its Fan Token. It said its Facebook adverts had 'trivialised a potentially costly financial decision' and although Arsenal disputed the ruling, it was ultimately upheld by the ASA.

Regulators have been circling the crypto industry for several years, eager to tighten the reins on the proliferation of crypto assets. The current information asymmetry between consumers and crypto companies, as well as the large sums of money at stake and immutability of the blockchain, puts consumers and