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ARTICLE · 10 JULY 2025

AI-Driven Retail: The Omnichannel Model Evolves More Dynamically

AlixPartners Asia LLC
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From the supply chain to the shopping experience, AI is revolutionising retail, and AlixPartners is playing a pivotal role in guiding and supporting businesses through this transformation.

United KingdomTechnology
Davide Antonazzo
Davide Antonazzo
Elena Masselli
Elena Masselli
Author LinkedIn connections

This article was originally published in Italian on Data Manager.

From the supply chain to the shopping experience, AI is revolutionising retail, and AlixPartners is playing a pivotal role in guiding and supporting businesses through this transformation. Adeo Italy is investing in sustainability and smart logistics, introducing Golilla, an integrated platform redefining the bulky transport paradigm.

The retail landscape is undergoing continuous and profound transformation, driven by evolving consumer preferences, inflation, and the unstoppable rise of e-commerce. This dynamic environment requires retailers to adapt their business models and address structural changes.

According to AlixPartners' 2025 Disruption Index, 51% of senior retail executives foresee significant changes to their business models in the coming year. 80% of executives remain optimistic about the impact of AI on their companies, with 61% focusing on how AI can drive growth. 39% plan to use

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