Using Mobile Technology In The Grocery Industry

In the early 1980s, food industry executives viewed the customer as a singular target. Food companies focused on finding the one perfect formula for each grocery product. However, for one particular coffee company, sales were declining. A consultant named Howard Moskowitz was hired to help turn around their fortunes. In what was a novel concept at the time, after analysing consumer data, Moskowitz decided to group different data points into clusters and see if they congregated around certain ideas. The data showed him that food products have not one but many states of perfection. His concept was applied to all areas of the grocery store in what turned out to be a successful bid to boost sales.⁽¹⁾