Turn the Page - The Net Benefit of Digital Publishing

Digital media means more content, more channels and more ways to consume than ever before. For publishers, it means more challenges in operating their businesses and a greater effort to understand an increasingly complex customer.

Deloitte & Touche LLP and the UK Association of Online Publishers decided to find out how publishing companies are adapting their businesses to the digital world. We talked to more than 30 key digital decision makers from businesses owning niche titles to household names, with turnovers ranging from £30 million to over £1 billion across all publishing sectors.

Throughout our discussions, publishers agreed that digital revenues were exceeding expectations, with the most optimistic firms predicting that digital activities would contribute around 40% to revenues by 2012.