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ARTICLE · 27 JANUARY 2005

TMT Trends: Predictions, 2005 - A focus on the media sector

2005 will see the media find new stability in the digital age. The music industry will be the first to emerge as a master of the internet. Legal downloading will flourish, and a concerted, coordinated and global effort to crackdown on pirates will see illegal activity take a significant blow.

United KingdomStrategy

Foreword

Welcome to the 2005 edition of Deloitte Touche Tohmatsu’s Technology, Media and Telecommunications (TMT) predictions for the global media and entertainment sector.

2005 will see the media find new stability in the digital age. The music industry will be the first to emerge as a master of the internet. Legal downloading will flourish, and a concerted, coordinated and global effort to crackdown on pirates will see illegal activity take a significant blow. Convergence will also generate both headlines and profits for the first time in 2005. Most notable will be the convergence of digital games and movies. Epic games will be developed in parallel with the production of blockbuster movies, with incredible effect. At the same time, consumers’ appetite for content in all of its forms will give rise to new platforms for advertisers. But 2005 will serve to demonstrate all too well that it is quality – not quantity – that makes money.

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