The Truth About Sales And Marketing

At a time when the world is facing its biggest economic test in years and retailers are slashing prices to shift stock, it is valuable to step back and have a look at the sales and marketing process being deployed in your company.

Over the years, sales and marketing has been portrayed as a specialist art in which only the few, naturally gifted, can excel. Proponents of this view can often be found with CV changes every two to three years and a trail of organisations left with a feeling of disappointment that things "didn't quite work".

To connect the powerful commercial ideas of the business to the necessary levels of sales or customer retention, we need to treat the sales and marketing function as a process that is 95% graft and science, 5% natural ability.