Share on LinkedInShare on LinkedIn

ARTICLE · 13 DECEMBER 2012

The Political Lessons Starbucks Missed

BDB Public Affairs Consult Dr. Stuart Thomson was a guest blogger for CIPR this week.

United KingdomStrategy

BDB Public Affairs Consult Dr. Stuart Thomson was a guest blogger for  CIPR this week. Read his post below.

From the moment the story emerged that Starbucks had paid corporation tax in the UK just once in the last 15 years, the company has been on the back foot and under serious political pressure. Some of this pressure appears to have been self-inflicted. As an organisation, it seems to have forgotten some basic political lessons.

  • Empathise – statements and appearances by the company have failed to show much in the way of sympathy towards the public and the wider economic environment. Suggestions that they pay other forms of tax and meet other legal requirements are not seen as a commitment to contributing to society.

We operate a free-to-view policy, asking only that you register in order to read all of our content. Please login or register to view the rest of this article.

See more popular content from