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ARTICLE · 13 DECEMBER 2011

Taste Of The Nation: Still Going Out

Following the success of the first survey completed this spring, Deloitte, together with BDRC Continental, are pleased to present the second edition of the Taste of the Nation.

United KingdomStrategy

Background

Following the success of the first survey completed this spring, Deloitte, together with BDRC Continental, are pleased to present the second edition of the Taste of the Nation.

The report continues to track the trends and patterns of consumers' going out habits, and sheds light on the size of the market and its opportunities. By comparing the data with that obtained earlier this year, we have been able to start building a picture of evolving consumer eating and drinking habits on a regional level, as well as by a range of demographics and sub-sectors.

Key findings

  • The average UK consumer goes out for food and drink 19.7 times per month, which is 9% higher than previously predicted;

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