In a world that is increasingly underpinned by cloud
technologies, there is a key question that current and prospective
start-up founders need to answer. Can they afford to devote time,
capital and management focus on building IT capabilities for a
proposition that may change beyond belief in the fight for
survival?
The problem
Small and Medium Businesses (SMBs) seeking to grow sustainably
face three critical challenges:
- Access to capital and skills as a start-up
- Scalability and management control as the business grows
rapidly
- Optimisation and innovation as it becomes mature
Key findings
In this report, commissioned by Google, Deloitte found that SMBs
using cloud technology to overcome their growth challenges grow 26%
faster and deliver 21% higher gross profits. 85% of those surveyed
believe cloud enable their business to scale and grow faster.
