Scaling An E-commerce Business

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Ever since the first US PC hardware and software companies started going international in the early 1980s, executing on the step change when international revenues take off has been a difficult phase for young technology companies.

The bind: so much to do, so little time

At a time when growth and development at home are absorbing all their bandwidth, management has another big challenge: the competitive window to scale up and maximise international opportunities is typically shorter than management realises at the time; and what it needs to do – setting up and managing local sales and marketing operations in unfamiliar countries and making sure they have the planning, staff, money and other resources to do it properly – is generally more extensive than first appears.