Deloitte's latest mobile consumer survey shows that
we are increasingly using our smartphones to pay for things –
so what impact does that have on the store?
Important phone numbers
Over 1.2 million smartphones are sold in the UK every
fortnight. More than 50% of smartphone users look at their
device within 15 minutes of waking up. Around two thirds use
their smartphone at work, while a brave few admitting to frequent
use in business meetings. As usual, the latest Mobile Consumer
survey is crammed full of interesting statistics. But for an
industry used to seeing exhilarating growth in the use of new
technologies, the adoption of smartphones as a way of paying for
items in stores has been comparatively slow. That appears to be
changing however, aided partly by consumers' growing
familiarity with contactless cards, a similar concept that is also
rapidly gaining acceptance.
