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ARTICLE · 25 OCTOBER 2017

Next-Generation Communication In A Digital Age

And yet, we know that communication is critical for family businesses.

United KingdomStrategy

The digital age

With Facebook, Instagram, Snapchat, WhatsApp, text, email and smartphones, it seems it's never been easier to stay in touch. But despite this, finding the time to talk face-to-face and really build relationships has rarely seemed so difficult. It's a cliché, but for good reason: we spend so much time talking in the modern world that it can be hard to hear what's actually being said.

And yet, we know that communication is critical for family businesses. Healthy, frequent, honest conversations are the closest thing to a 'silver bullet' entrepreneurial families have for dealing with a variety of thorny issues, and encouraging proper communication is especially important when working with next generation groups.

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