How To De-Risk Your Brand's Reputation In 2024

In the last year, some of the world's biggest brands suffered major losses from preventable reputational damage. What lessons can companies learn to avoid a similar backlash and protect their balance sheets?

Recent events have shown that any company, no matter how big or sophisticated, can find itself in the eye of a reputational storm.

Often, the damage is preventable, arising from foreseeable risks or stories that slowly gain traction until they blow up into a crisis.

For example, a global brand lost significant sales and market value after a partnership with a celebrity fell apart due to the celebrity's offensive comments – though their behavior had been known for some time.