Winning Category:
Best Incentive Strategy - Granada Group
This award was presented to Granada for its 'Granada Stars Award' scheme, which was introduced to demonstrate that employees and customers are at the core of Granada's business. Launched in 1999, this is a superb example of an employee recognition scheme, which works to acknowledge and reward employees' contribution to the organisation, particularly with regard to excellence in quality and customer service.
Another main objective of the scheme was the desire to develop the ethic of customer service throughout the entertainment division. This has been successfully achieved and the scheme can be seen to be assisting the concept of a one-to-one external customer relationship.