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ARTICLE · 07 NOVEMBER 2023

Digital Tech: When Is It A Worthwhile Investment?

On 1st November, Potter Clarkson collaborated with Pro-Manchester and Bruntwood to host an event including panel sessions with investment and start-up experts.

United KingdomStrategy

On 1st November, Potter Clarkson collaborated with Pro-Manchester and Bruntwood to host an event including panel sessions with investment and start-up experts. Here are our top take-home messages for tech start-ups.

GROWTH IS KING

We asked our panel of investment experts which key performance indicators (KPIs) they look at most closely to determine a high quality investment.

It all boils down to growth."William Chappel, Head of Growth Credit, Palatine Private Equity

A company that can demonstrate growth and present a strong case for that growth continuing will be an attractive investment proposition. In order for the growth to continue, it must be sustainable and investors will analyse a company's cash flow to determine this. For example, one indicator of sustainable growth is whether products are being sold for a profit.

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