You may have read the recent Gartner
report predicting that customer relationship management (CRM)
technology will be a $36bn market by 2017, up from $20bn today.
Anecdotal evidence shows that the lion's share of this
investment is by large organisations with small businesses shying
away. Why is this – and more importantly, what are smaller
firms missing out on?
Having just finished working with a small business on a CRM
implementation, we've pooled our collective thoughts into a
blog to shatter some of those myths that stop some small firms
embracing technology. We will demonstrate how it could be easier,
cheaper, and be more valuable than some might first assume.
Why not?
Why are some small businesses reluctant to embrace enterprise
technology – even when the potential transformational effects
could be even greater than in large organisations? Reasons cited
include:
