Business Strategy - Decision Time

Good decisions are key to great businesses. Alex Martinez offers some advice on making the right choices.

As co-founder of a successful business-to-business publishing start up, I can safely say that much of our success over the past seven years has been down to one central factor: making good decisions. At so many points in the development of your business, making the best choices can shape your destiny.

It is often said that good decision making comes with age and experience. But what if you're a young business owner? Or if you operate in a new market where there's not much experience to draw upon? Social networking, mobile apps and digital publishing are all examples of young markets where experience is hard to come by.