The last few weeks has seen corporate banks hit the headlines as
they cut 10,000's of jobs and announce restructuring plans to
enable a focus on key markets.
On the face of it the segmentation they are using focuses on
profitability of markets and risk exposure. Very simple but also
very sensible. The differentiating factor is that they are changing
how they work based on these insights. What other businesses are
changing how they work based on changes happening in their market
segments or customer segments?
As we went into recession we saw changes in the consumer market
we'd not seen in previous recessions, as interest rates fell
mortgage payments changed, with some households being better-off
and others worse off. For the worse off we saw that spending
reduced but items seen as luxuries in the '90's recession
where now necessities, like mobile phones, Sky TV and holidays.
Many companies predicted and observed these market splits and
changes but how many acted on
