Doing Business Online - Keeping It Legal

For the most part, it will be form and functionality that are foremost in the mind of most website operators because, in this day and age, website users are discerning and keeping their attention is key. However, a preoccupation with keeping a visitor on a website by virtue of a dynamic 'look and feel' must be tempered with a degree of legal substance.

When providing a growing portal to traffic, transactions and data collection and transfers, a website operator must recognise the responsibilities it has to protect the interests of its visitors, customers and users. A failure to feature certain fundamental information on a website could bring possible action by consumer protection bodies or customers and potentially cause considerable damage to reputation.