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ARTICLE · 14 SEPTEMBER 2010

Weekly Roundup Of Data Issues - 8 September 2010

Addleshaw Goddard
Addleshaw Goddard
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Addleshaw Goddard

Addleshaw Goddard

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The Advertising Standards Authority (ASA) has announced an extension of its powers to cover all online marketing and advertising from 1 March 2011.

United KingdomMedia, Telecoms, IT, Entertainment
Mark Gleeson
Mark Gleeson

UNITED KINGDOM

Extending the digital remit of the CAP Code

The Advertising Standards Authority (ASA) has announced an extension of its powers to cover all online marketing and advertising from 1 March 2011. The new powers, outlined in the rules in the UK Code of Non-broadcast Advertising, Sales Promotion and Direct Marketing (the CAP Code) will apply in full to marketing communications online, including marketers own websites and social networking sites such as Facebook and Twitter. Since 2008 the ASA has received 4,500 complaints about online advertisements which it has been unable to deal with.

In addition the new CAP and BCAP marketing codes came into effect on 1 September.

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