Using Social Networking Sites To Generate Business

The term Social Networking is now part of our everyday vocabulary, and not just for Generation Y. Facebook, LinkedIn, MySpace and Twitter are some of the fastest growing websites in the world, whether they are used to reacquaint with old school friends and colleagues, to share personal information, pictures and videos or to be a "nosey neighbour" on what everyone else is doing, where they are doing it and why. Never has the concept of "web" in World Wide Web ever seemed so pertinent.

But aside from using this as a convenient way to keep track of friends, social networking sites (if used in the right way) can have significant value in helping you expand your business network – one of the most important career development indicators in today's market. In fact, the concept of entering a "blind" meeting - one where you haven't previously had contact with the participants, but have been introduced through online business networking - is fast becoming a